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Certificate in Fitness Business Management

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Fitness Business Management Certificate

Cost: $799
Open Enrollment
» 8 weeks of access per course
» Self-Paced
» Register Anytime

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Other Programs Available

Certificate Course Descriptions:

The Online Professional Certificate in Fitness Management is an instructor led, web-based certificate developed to establish an industry standard in fitness management education for allied health and fitness professionals, personal trainers, fitness managers, and entrepreneurs that wish to establish a successful business model and fitness operation.

The certificate prepares students to implement successful business systems in the following settings:  private and commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCA’s, JCC’s, college/university centers, recreational settings, and corporate fitness centers.  A unique aspect of the program is the optional field internship experience which enables students to practice fitness management concepts in a real life health and fitness setting.

This certificate program has four required courses:

Course 1: Business Development and Entrepreneurship in Fitness
Instructor: David Flench, MBA, ACSM/HFS

This course examines the planning process for starting a new venture, as well as the most common approaches to develop a strategic business plan for specific types of health and fitness-related facilities. The course presents the skill-sets and competencies that the fitness manager needs in order to be a successful entrepreneur, owner, or department head. Studies of topics include planning policies and procedures, entrepreneurship, business plan development, budget formulation, and strategic planning.   .   

Course 2: Financial Principles and Business Concepts
Instructor: David Flench, MBA, ACSM/HFS
This course provides an introduction to financial and managerial accounting concepts, revenue and budgetary procedures, and the financial status necessary to be a successful business entity in the fitness industry. Topics include fee structures, financial impact analysis, price setting strategies, financial forecasting, and the relationship between financial analysis and strategic business planning. The course examines additional business concepts including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns

Course 3: Marketing, Sales, and Customer Service Management (CSM)
Instructor: David Flench, MBA, ACSM/HFS
This course offers a comprehensive exploration of how successful marketing and branding guides a company’s business strategy and influences, discovers, and creates a demand for fitness services and products. Examination of the elements of the marketing mix as they pertain to the fitness enterprise include sales and service management strategies, customer relationship management methods, and sales techniques in fitness

Course 4: Fitness Management and Business Administration
Instructor: David Flench, MBA, ACSM/HFS
This course provides an examination of the organization and administration of for profit and not-for-profit health/fitness facilities, with emphasis on business management principles and operational concepts, including organizational structure, facility management, industry standards and guidelines, personnel management, and management practices. The course helps the fitness manager develop leadership skills, managerial or administrative skills, and interpersonal or human skills. The course is supplemented by the analysis and review of fitness management situations through observations and case studies

Course 5:  Optional Elective - Field Internship in Fitness Management

Instructor: David Flench, MBA, ACSM/HFS

Prerequisite: 4 Core Courses

NOTE: This course is an optional course and is not required to receive the Professional Certificate. Learn to work with professionals in the fitness and health industry for a Fitness Management experience interning at fitness facilities and health centers. Students intern for 60 total hours in this course. 

Format of Online Program:

  • The Program a self-paced, online distance education certificate that is an instructor facilitated program
  • The Online Certificate program can be completed in the convenience of your own home, office, or classroom
  • You have eight weeks per course of unlimited individual access to complete each course (pass rate required: 70% per course).  In addition students have 1 full year to complete the 4 required courses.
  • Online module quizzes and final certificate exam are automatically graded for immediate results
  • Graduates will receive a certificate via email upon successfully completing the program and passing the required courses.
  • Prerequisites: It is recommended that you are a current Certified Posture Specialist™, or have a personal training/fitness certification, or are a graduate/current student with a degree in exercise science, fitness, athletic training, physical therapy, or other related allied health/medical field
  • Access courses from any Web browser
  • Allows you to progress at your own pace through the online format

Online Program Requirements:

  • A computer with email and internet connection
  • Online students should have basic computer knowledge

Additional Course Materials:  (Order information will be received after certificate registration)

  • The 7 Habits of Highly Effective People, Author:  Stephen R. Covey, The Free Press, 2004. 
  • First, Break All The Rules: What The World's Greatest Managers Do Differently, Audiobook. Authors: Marcus Buckingham, Curt Coffman, Simon & Schuster Adult Publishing Group, 1999.
  • Performance Management That Drives Results, Author: Loren Gary, Harvard Management Update, Harvard Business School Publishing, Article Reprint Number U0409A. 
  • How to Win Customers and Keep Them for Life, Author: Michael LeBoeuf, PHD, Berkley Publishing Group, 1987
  • Harvard Business Essentials: Finance for Managers, Author: Harvard Business School Press, 2002, Harvard Business School Publishing

Our Refund Policy:  Once you receive the access procedures for the course(s)/program(s) you registered for, NO refunds will be accepted.

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