Certificate Course Descriptions:
The Online Professional Certificate in Fitness
Management is an instructor led, web-based certificate developed to establish an industry standard in fitness
management education for allied health and fitness professionals,
personal trainers, fitness managers, and entrepreneurs that wish to
establish a successful business model and fitness operation.
The certificate prepares students to implement
successful business systems in the following settings: private and
commercial health clubs, medically-based fitness facilities, community
wellness centers, personal training studios, physical therapy clinics,
YMCA’s, JCC’s, college/university centers, recreational settings, and
corporate fitness centers. A unique aspect of the program is the
optional field internship experience which enables students to practice
fitness management concepts in a real life health and fitness
setting.
This certificate program has four required courses:
Course 1: Business Development and Entrepreneurship in Fitness
This
course examines the planning process for starting a new venture, as
well as the most common approaches to develop a strategic business plan
for specific types of health and fitness-related facilities. The course
presents the skill-sets and competencies that the fitness manager needs
in order to be a successful entrepreneur, owner, or department head.
Studies of topics include planning policies and procedures,
entrepreneurship, business plan development, budget formulation, and
strategic planning. .
Course 2: Financial Principles and Business Concepts
This
course provides an introduction to financial and managerial accounting
concepts, revenue and budgetary procedures, and the financial status
necessary to be a successful business entity in the fitness industry.
Topics include fee structures, financial impact analysis, price setting
strategies, financial forecasting, and the relationship between
financial analysis and strategic business planning. The course examines
additional business concepts including purchasing, contractual
agreements, risk management and negligence, technology issues, and other
fiscal concerns.
Course 3: Marketing, Sales, and Customer Service Management (CSM)
This
course offers a comprehensive exploration of how successful marketing
and branding guides a company’s business strategy and influences,
discovers, and creates a demand for fitness services and products.
Examination of the elements of the marketing mix as they pertain to the
fitness enterprise include sales and service management strategies,
customer relationship management methods, and sales techniques in
fitness.
Course 4: Fitness Management and Business Administration
This
course provides an examination of the organization and administration of
for profit and not-for-profit health/fitness facilities, with emphasis
on business management principles and operational concepts, including
organizational structure, facility management, industry standards and
guidelines, personnel management, and management practices. The course
helps the fitness manager develop leadership skills, managerial or
administrative skills, and interpersonal or human skills. The course is
supplemented by the analysis and review of fitness management situations
through observations and case studies.
Course 5: Optional Elective - Field Internship in Fitness Management
Prerequisite: 4 Core Courses
NOTE:
This course is an optional course and is not required to receive the
Professional Certificate. Learn to work with professionals in the
fitness and health industry for a Fitness Management experience
interning at fitness facilities and health centers. Students intern for
60 total hours in this course.
Format of Online Program:
- The Program a self-paced, online distance education certificate that is an instructor facilitated program
- The Online Certificate program can be completed in the convenience of your own home, office, or classroom
- You have eight weeks per course of unlimited individual access to complete each course (pass rate required: 70% per course). In addition students have 1 full year to complete the 4 required courses.
- Online module quizzes and final certificate exam are automatically graded for immediate results
- Graduates will receive a certificate via email upon successfully completing the program and passing the required courses.
- Prerequisites: It is recommended that you are a current Certified Posture Specialist™, or have a personal training/fitness certification, or are a graduate/current student with a degree in exercise science, fitness, athletic training, physical therapy, or other related allied health/medical field
- Access courses from any Web browser
- Allows you to progress at your own pace through the online format
Online Program Requirements:
- A computer with email and internet connection
- Online students should have basic computer knowledge
Additional Course Materials: (Order information will be received after certificate registration)
- The 7 Habits of Highly Effective People, Author: Stephen R. Covey, The Free Press, 2004.
- First, Break All The Rules: What The World's Greatest Managers Do Differently, Audiobook. Authors: Marcus Buckingham, Curt Coffman, Simon & Schuster Adult Publishing Group, 1999.
- Performance Management That Drives Results, Author: Loren Gary, Harvard Management Update, Harvard Business School Publishing, Article Reprint Number U0409A.
- How to Win Customers and Keep Them for Life, Author: Michael LeBoeuf, PHD, Berkley Publishing Group, 1987
- Harvard Business Essentials: Finance for Managers, Author: Harvard Business School Press, 2002, Harvard Business School Publishing
Our Refund Policy: Once you receive the access procedures for the course(s)/program(s) you registered for, NO refunds will be accepted. |